Walk the line
(Johnny Cash by Tiner) Earlier this week there was buzz about The City of Folsom voting not to name a new $117 million bridge after singer Johny Cash. Marketers raised their microphones in disappointment at the decision. But can a bridge really be a successful tourist attraction? Can you imagine yourself stopping on a bridge for a photo? The Golden Gate is one incredible photo attraction, but will a picture of you on a bridge in Folsom really be cool? Besides, do you really want to drive to Folsom just to see a bridge? If the city already spent $177 million on a bridge and its citizens want a tribute to Cash, why not spend a fraction of that amount and create a statue or monument of the singer? Think of the Rocky Balboa statue in Philadelphia. Not only is this a major tourist attraction, but people really enjoy taking pictures of it. In fact, a Google image search revealed over 200,000 photographs of it. People capture it, post it and all their friends see it. ...Creating lots of fr...