SEAN TINER

Americans spend 11 hours A Day with Electronic Media, Source Mashable According to a recent Nielsen study , the average American spends 11 hours a day with electronic media. Let's pause at that statistic for a moment! It's almost a 1/2 a day of our lives that we spend checking email, sending texts, browsing Facebook or watching TV. Now this statistic may not hold true for you, but think about it for a moment. How much of your day do you spend just on your smartphone? In today's digital era of hyper connectivity, the need to stay connected or entertained descends so far our lives that can impact the time we spend developing and maintaining real life relationships. Often the need to capture the perfect moment to post on Instagram or Facebook, can distract from the perfect moment that we are spending with our friends and family. In 2014, it's rare to spend 1 hour with a group of friends, where one person hasn't snapped a picture for Snapchat, responded to a...

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Global Facts: 1.5 Billion TV Sets 1.0 Billion Internet Users & 3.0 BILLION Mobile Phone Users!* The Internet continually transforms the landscape of contemporary communication. From custom social networking pages (like Myspace & Facebook) to VOIP (voice over internet protocol) , Web 2.0 and open source coding allows people the customization and freedom of a world tailored to their individual needs. The fact that there are 2.0 BILLION more mobile phone users then Internet users, creates a dreamworld for any company or brand. Imagine sharing your ideas with 3 times the amount of viewers, specifically to a respective target audience. On a micro scale, this may sound trivial, but imagine if you a global brand. For example, imagine you are Nike . Traditionally, Nike placed an advertisement on TV or in a printed publication. They selected a television show or periodical that appealed to their target audience: sports enthusiasts . This allowed the brand to reach a portion of the...