HARO
For the past six months, I've subscribed to HARO (Help a Reporter Out), a free email list of journalists searching for credible new sources. Each workday HARO sends three emails with media queries for quotes from professionals in various fields, including marketing, business, and branding. I first discovered HARO on Seth Godin's blog and was reluctant to join. At first, I was hesitant to add three more emails per day to my inbox. Nonetheless, I joined and have grown to enjoy the daily emails and behind-the-scenes look at future news stories. From Time Magazine to Brandweek , the quality of postings is impressive and enough to entice any busy professional to join. HARO was created by Peter Shankman, a self-proclaimed CEO, entrepreneur, and adventurist. Shankman's list started as a Facebook group and changed to an email blast after the group grew to 1,200 members. Today, the HARO website boasts over 45,000 "sources" or members of the list. Shankman's rece...