SEAN TINER

Imediaconnection.com, a popular trade publisher and industry website for the interactive media and marketing industries, recently quoted me in the article " How to Avoid SEO Failure ." The article provides a high level overview of SEO strategy.

"I WANT to be #1 on Google!" - Today's Website Owner In an era of creating content to be optimized for search engines, it's important to focus on developing an inbound link strategy that will help propagate your website to the top of Google's search results. Yes, having a credible website link to your website is a starting point, but it's only half the battle. Lets say, for the sake of Cinco De Mayo, you open a Mexican restaurant in your neighborhood. You name the restaurant, El Tiburón , and create a website to market your food to the community. Now, is your website going to magically appear in local search engine results for "local Mexican food"? No. Strategically, you invite some food local critics for free appetizers and margaritas with the goal of having them write a favorable review on their website, blog or social media site. You impress them with enchiladas and tacos that would motivate Frida Kahlo to paint a masterpiece. Olé ! Now, yo...

The NBA playoffs will tip off soon! The players are ready, but is the official website? In an era where anyone can easily become a website developer due to template design and click & publish software, it is important for brands not to overlook search engine optimization strategy. One important design strategy is to include title tags in the images of the website. Title tags are not viewed by humans and only viewed by search engines when they crawl a website. For example, if you look at the bottom two images, you will notice two different perspectives of the same website. The first displays how the website is viewed by humans and the second shows how the website is viewed by a search engine. ( NBA.com ) ( NBA.com as viewed when crawled by a search engine) Ideally, the title headings, including "teams," players" "nba playoffs" and several others should be included in the title tags of the website. Including title tags helps position websites on keywords, ...

(traffic sources for this blog) Do you follow the Tila Tequila model or do you see the big picture? Tila Tequila Model: Tila Tequila became a celebrity figure after she accumulated a million friends on Myspace. Tequila's enormous Dunbar number solidified her popularity and paved the way for her own MTV show. Everyday companies and brands mimic this marketing approach on social networks. From creating Facebook fan pages to adding Myspace friends, the "add me" marketing tactic is often the sole focus of a company's online marketing strategy. See the big picture : A high Dunbar number will increase a brand's authenticity and create website traffic, but it's also crucial to focus on search engine optimization. Whenever a search is conducted for topics related to your brand, you want your site on top of the results. The more related metadata content posted on your website or blog, the more likely your site will appear. The strategy sounds basic, but you will be su...