The Business White Holes
We are all drawn to brilliant business leaders and titans. From Jobs to Bezos to Musk, these moguls revolutionized their industries and created fervent zealots around their products and services. They shine as "white holes" in a dark endless space of pedestrian businesses. If you're not familiar with the term, "white hole," it's the reverse of a "black hole." In order to enter a white hole, you must first move through a black hole, which may be intimating as the space around you seems foreboding and the gravitational forces may even be collapsing upon you. As you push further though a black hole, you enter a state of "spaghettification" or the "noodle effect," where mass is stretched and torn apart before it is ultimately pushed through the end and exits through a white hole. In layman's terms, starting a business is the same as entering a black hole. You're leaving your regular orbit and entering a new trajectory with...