brand extension reminds us of America’s current epidemic. …And no we are not discussing $5 a gallon of gasoline. According to the June 23, 2008 issue of Time Magazine, 2/3 of Americans are overweight. Simply said, America is a super-sized nation.
Do we really need Burger King's branded greeting cards? Well with Hallmark, Evite and countless other card companies. I argue no. ...Then again, maybe 66% of Americans will argue, yes.