Friday, June 20, 2008

How far can we stretch our wallets?



(Burger King, satirical portrait by Tiner).

How far can we stretch our wallets? For an industry founded on convenience, Burger King’s recent brand extension reminds us of America’s current epidemic. …And no we are not discussing $5 a gallon of gasoline. According to the June 23, 2008 issue of Time Magazine, 2/3 of Americans are overweight. Simply said, America is a super-sized nation.

Do we really need Burger King's branded greeting cards? Well with Hallmark, Evite and countless other card companies. I argue no. ...Then again, maybe 66% of Americans will argue, yes.

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