Thursday, October 2, 2008

Quality of Content

In an era of quirkiness, it's refreshing that some campaigns still use quality cinematography to capture attention. Last spring, Schweppes released this commercial, which virally spread across the Internet. The film conveyed intrigue and a break from the average pace of life. Similar to the Scheweppes' unique cinematographic qualities, Sony Bravia released this advertisement that challenged the traditional use of film speed and creativity.

It's tempting to create a quirky movie to garner attention for a brand. Although you may receive a large volume of hits in the short term, longevity may be found in quality and uniqueness.

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