Tuesday, April 14, 2009

One Day Without Shoes: Toms Shoes

This Thursday, don't be surprised to see your boss walking barefoot to the water cooler. To raise awareness about how one pair of shoes can impact a child's life, Tom's Shoes has created "One Day Without Shoes." Participants are encouraged to go barefoot to help Tom's Shoes spread its benevolent message. Similar to Nike's Human Race, One Day Without Shoes globally spreads Tom's Shoes mission and uniquely connects its target audience.

As marketing messages are frequently lost in the cloud of daily marketing messages, is there an idea your company or brand can rally a one day event around?

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