Monday, June 8, 2009
To launch Hammer Time, a new A & E reality television show about MC Hammer's comeback, A&E posted this film featuring a group of performers dancing in flash pants.
The movie illustrates how the power of crowds influences public opinion. If people saw one person dance in hammer pants, they would think it to be abnormal or nothing extraordinary. It would be the same as watching a street performer dance on the sidewalk. However, when 50 people dance in hammer pants, the spectacle is humorous and engaging.
When an agency creates viral content to promote a product, brand, or television show, it should focus on creating spectacle that connects various backgrounds to unify the crowd and ultimately unify the promotion.