Wednesday, July 15, 2009
Cool Twitter Conference
Today, I spoke at the Cool Twitter Conference in San Diego, CA. I lectured on "Using Twitter to Engage Constituents." Although, I used nonprofit case studies to convey successful Twitter engagement and fundraising examples, the marketing theories from my presentation are applicable to corporations, brands, and individuals that desire to use Twitter as part of their integrated marketing communications plan.
At the event, I really enjoyed exchanging social media ideas with various marketing professionals. I will post tips and tricks from the conference soon.