Posts

Showing posts with the label advertisement

5 Memorable Superbowl Ads

(Hulu.com' CRISPIN featuring Alex Baldwin) Television and computers influence mind? Who would have thought. (Monster.com's The Moose) The moose is loose. Well, not for the time being. (Ed McMahon's Cash4Gold) Apparently, we really are in a recession when Ed McMahon and MC Hammer are pimping the Cash4Gold service. But before you think about cashing in your dental crowns, remember the service is only offering 17 cents on the dollar. (Coca-Cola's Heist) I thought this was one of the most visually stimulating and aesthetically creative advertisements of the night. (Coke Zero with Steeler's Polamalu) Coke's comical remake of the iconic 1980 "Mean Joe Greene" advertisement will be discussed for years to come.

Here’s an idea for you …Facebook & Myspace

Image
Here’s an idea for you …Facebook & Myspace. Imagine if you can make money of your social networking profile? The same way that application and website developers (and bloggers) monetize their websites with small pay per click advertisements. Blogspot and .mac accounts already allow individuals to easily incorporate Google’s Adsense advertisements into their websites. According to Google's 2007 Annual Report , the company earned a total of $16,512.6 (million USD) of total advertising revenue and 5,787.9 (million USD) from Google's Network of partner web sites (individuals and companies who make money from posting Google's ads on their websites). (Google's 2007 Annual Report, screen shot of advertising revenue) Doesn’t register? …Well to make it clear and simple, I make money from this blog (see the advertisements at the top). Not much at this point (in fact, it doesn’t pay to fill up my SUV these days) , but nonetheless it’s still money. Although, I blog as a medi...

The Future of Marketing: Mobile Phones

Global Facts: 1.5 Billion TV Sets 1.0 Billion Internet Users & 3.0 BILLION Mobile Phone Users!* The Internet continually transforms the landscape of contemporary communication. From custom social networking pages (like Myspace & Facebook) to VOIP (voice over internet protocol) , Web 2.0 and open source coding allows people the customization and freedom of a world tailored to their individual needs. The fact that there are 2.0 BILLION more mobile phone users then Internet users, creates a dreamworld for any company or brand. Imagine sharing your ideas with 3 times the amount of viewers, specifically to a respective target audience. On a micro scale, this may sound trivial, but imagine if you a global brand. For example, imagine you are Nike . Traditionally, Nike placed an advertisement on TV or in a printed publication. They selected a television show or periodical that appealed to their target audience: sports enthusiasts . This allowed the brand to reach a portion of the...