Harvard Business School Online's AI Essentials for Business Certificate

 Excited to complete Harvard Business School Online's AI Essentials for Business this quarter—an insightful course I tackled in my free time.


As AI continues to transform the business landscape, the course emphasized how organizations need to evolve from siloed structures and fragmented data sets to AI-mature platforms powered by democratized, data-driven innovation.


Key takeaways:

✅ Strategy – Have a top-down vision that aligns AI initiatives with core business goals.


✅ Governance – Integrate portfolio planning with a clear information strategy.


✅ Architecture & Culture – Develop systems that maximize reuse and support teams committed to innovation, collaboration, and shared processes.


Looking forward to applying these principles to drive impact and scalability in digital marketing and beyond.





Popular posts from this blog

Generation Y's Web 2.0 Hierarchy of Communication Model

Image
( Generation Y's Web 2.0 Hierarchy of Communication Model (C) Tiner ) "Did you get my text message?" "How about my email?" ..."Why didn't you respond to my facebook message?" "...She opened my B2B message, but she did not respond. :( " "Simply put, we live in an era of hyper connectivity. From aim, facebook messaging, text messaging and emailing, digital communication and Web 2.0 media continually erode traditional barriers of communication. It's difficult at times to comprehend the speed at which our thoughts and actions are communicated to our peers. Entire conversations are digitally transmitted for convenience, but at the sacrifice of personal connection. (I really doubt our predecessors sent entire conversations continually back and forth via the Morse Code.) Inspired by Maslow's Hierarchy of Needs Model , I created a Web 2.0 version that prioritizes the level of Generation Y's communication. I believe the highest ...
Read more

Google Analytics 4

As we transition into 2023, one of the biggest digital opportunities marketers have is to confirm Google Analytics 4 (G4) is installed and tracking on all digital entities. 🖥️ 📈 G4 will replace Google's legacy Universal Analytics (UA) and focuses more on event-based actions compared to hit-based actions. G4 features a new dashboard with more customization and access to predictive analytics. 🔎 The migration from UA to G4 is expected to occur in July 2023, where UA will be discontinued. As proactive marketers, we can work to ensure our organizations are prepared. For more insights, view Google's overview here .
Read more