Recycle Content?
(Original Andy Warhol Film) (Branded Film) Recycle Content? It's a strategy that has paid large dividends for the hip hop industry. With a plethora of YouTube movies, I'm surprised more brands do not edit existing viral films. It's an experimental idea that may hit a home run. Surf's Up! Last year, a YouTube user posted an edited Andy Warhol commercial that featured a Quiksilver surfboard (see films above ) . Although the movie has only received 10 thousand views (to date) and not gone viral (over 1 million views) , the editing allowed Quiksilver to creatively market to an established audience, Andy Warhol fans. Each time a YouTube user searches "Andy Warhol," he or she has a chance of discovering Quiksilver's commercial. The film is naturally discovered and reflective of the user's interests. I feel the strategy of recycling content can be replicated by an array of companies, especially for newer brands seeking to create awareness and interest. Alt...