SEAN TINER

( Greg Stuart , Global CEO Mobile Marketing Association) ( Michael Becker , North America Managing Director Mobile Marketing Association) Last week, I attended the Mobile Marketing Association (MMA) Forum at The Beverly Hilton in Beverly Hills, CA. The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The association has more than 700 member companies, representing over 40 countries from around the world. Five times a year, MMA industry leaders and partners meet in different global metropolitan cities to collaborate, discuss and share new mobile trends, strategies, and technologies. At this particular forum, we discussed effective communication strategies that brands, organizations, and marketers can leverage to connect with different consumer personas. Although SMS or text messaging is still the most pervasive mobile technology, new technologies, such as digimarcs , are g...

As mobile phones continually become a vital communication channel to connect with a target audience, it's important for brands, organizations, and marketing managers to understand how to leverage this platform. This summer, I registered the Mobile Marketing Association's Certified Mobile Marketer Course . I'm excited that this weekend I successfully completed the program, passed the certification course and am officially a MMA Certified Mobile Marketer, Tier 1.