Saturday, December 27, 2008

Visual Artist of The Year

(Shepard Fairey by Tiner)

No hanging chad here. Shepard Fairey is the visual artist of year.

(Obama by Fairey)

Throughout the year Fairey's iconic portrait of Obama has solidified his reputation as a prominent 21st-century artist. From having the portrait featured on the cover of Time to posted on millions of social networking profiles, Shepard's portrait of Obama has been viewed all over the world.

Ironically, it was the public that previously helped Fairey rise to prominence in the art community over twenty years ago. While attending RISD in Providence, RI, Fairey started posting images of Andre the Giant around North Eastern communities. Fairey dubbed the campaign an "experiment in phenomenology." Interest in the experiment grew and soon Fairey's admirers were posting images of Andre the Giant on billboards, walls, and behind crosswalk signs.


(Andre the Giant, source: globalgraphica.com)

As more images of Andre the Giant were posted throughout the world, Fairey launched Obey, his clothing line. The apparel line started as a small mail order business, but soon flourished and is carried today in national retail stores and independent clothing boutiques.

Today, images of Andre the Giant are still posted throughout the world, but it is Fairey's iconic portrait of Obama that has made him a household name. Regardless of your political party, Obama's portrait will continue to shared, posted, and discussed for at least the next four years.


Friday, December 26, 2008

Peristence of Nostalgia

The Persistence of Memory,
Salvador Dali, 1931



Volkswagen Polo Blue Motion,
Advertising Agency: DDB, Berlin, Germany, 2008



"What has been is what will be, and what has been done is what will be done there is nothing new under the sun" (ECC 1:9 RSV)

Volkswagen's new Polo Blue Motion advertisement illustrates how using use nostalgia can engage target audiences into a marketing campaign. In 1931, Salvador Dali painted The Persistence of Memory, one of his most famous surrealistic works. The painting is one of Dali's most recognized works and is frequently referenced and parodied in contemporary culture. Over 75 years after Dali painted the masterpiece, Volkswagen has parodied the painting with its "Absurdly low consumption" tagline and surreal creative concept.

As the global marketplace moves further into economic uncertainty, it will be interesting if more companies incorporate artistic masterpieces into marketing promotions. According to an article in the International Communication Association "the positioning of products as constructed realms of memory offers consumers an emotional and immediate connection to an assumed better past. While doing so, advertising also influences the way consumers perceive 'real' history, 'as it was.'"

Using well known and positive references from the past can make viewers feel nostalgic. A sincere feeling of nostalgia can often evoke feelings of economic security and stability.

Will nostalgia encourage consumers to purchase
Volkswagen's Polo Blue Motion? ...Time will only tell.



Tuesday, December 23, 2008

Happy New Year!


From my family to yours,

Wishing you a Happy New 2009!
Fight On!




Another year is finishing and I'm amazed how fast this one went.

5 Memorable Moments from 2008:

5) Faces Series. From meeting Perez Hilton in Los Angeles, CA to Greg Verdino in Cambridge, MA, my portrait series has opened diverse doors for me.


(Soul Cole, KLAS FM Radio DJ)


(Perez Hilton, Media Blogger)


(Leone Barezzi, Couture Designer)


(Greg Verdino, Social Media Strategist)

4) Surfer Magazine. In March, I was invited to attend Rick Iron's 40th birthday party in Carlsbad, CA. Prior to the party, I visited Irons at his office in San Juan Capistrano.


(Rick Irons, Publisher of Surfer Magazine)

At the time of my visit, Surfer was writing an article about the Trestles Toll Road initiative. While I was discussing the proposal with Irons, I showed him an aerial photograph I captured of Trestles. Irons really enjoyed the photograph and purchased it for the magazine. It was always a big goal of mine to have a photograph published in Surfer and I am excited to have accomplished it.



3) Fiji. I really enjoy traveling to exotic locations. This past Spring, I was fortunate to spend a week photographing the islands of Fiji. Although I visited Fiji during the wet season, I was able to capture some landscape photography. A few of the photographs are now on display for purchase at Garys in Newport Beach, CA and Pierside Gallery in Huntington Beach, CA. During my visit, I also met some new Australian friends who have since visited me in Southern California.


(Fiji)


(Fiji)



2) Finishing Graduate School. This past month, I completed my Masters in Communication Management from USC's Annenberg School for Communication. Thanks to hard work, I was able to finish at the top of program and have my marketing strategy featured in Brandweek Magazine. Additionally, I am thankful for the new friends I met at USC and to graduate from the same university my brother wanted to attend.

1) Mark P. Tiner Education Foundation Recipients. Thanks to your support, I am excited that this year The Mark P. Tiner Education Foundation was able to award two $1,000 financial needs scholarships to graduating high school seniors in Orange County, CA. The foundation received over 70 applications for scholarships. Although I miss my brother, I'm honored that I'm able to continue his memory through the foundation and help students pursue higher education.


(2008 Mark P. Tiner Education Foundation Recipient)


(2008 Mark P. Tiner Education Foundation Recipient)


Thank you so much for your support. I look forward to 2009 and wish everyone an abundance of success in the coming year! Cheers.


...Twas the night before Christmas


Enjoy a creative holiday commercial from AKQA.

"Twas the night before Christmas,
when all through the house
not a creature was stirring,
not even a mouse.

Stockings were hung
by the chimney with care,
as the microwaves' thrum
was filling the air." -AKQA



Wednesday, December 17, 2008

Imaginary Foundation Show










Last weekend, I attended the Imaginary Foundation Art Show at Suru in Los Angeles, CA. I really enjoyed seeing some of the company's original paintings on display.

The paintings are created by artist Nick Philip who is regarded as pioneering the surreal Photoshop aesthetic. In an era of logo dominance, Philip is relying upon his art to speak as the main marketing element for the Imaginary Foundation.

In addition to his paintings, Phillips had the Cosmic Drummer preform a drum solo outside the exhibit. It provided a comical sidebar to the abstract imagery of Phillip's designs.





I first discovered the Imaginary Foundation line at a small clothing boutique near the end of 2006. I was really impressed by the company's strong use and range of color. While most competitors offer silk-screened t-shirts that typically offer one to four colors, Imaginary Foundation's t-shirts offer 8 to 20 shades of color. The company is really utilizing new technology to offer customers unprecedented shades of color.

It's really impressive how Philip has taken his passion for art and developed it into a successful clothing company. He has carved his own niche along Chris Anderson's The Long Tail and is starting to enjoy mainstream success. From having Nordstroms carry his fashion line to partnering with Element and reproducing his images on skateboard decks, Philips's clothing company is moving beyond boutiques to mainstream retail brands.


It's encouraging when a company founded by one artist can enjoy so much success. In the 1980s, Sean Stussy launched his clothing company and offered cutting edge graphics to the surfing audience. Stussy went on to establish lucrative clothing contracts with major retailers. In the 1990s, Shepard Fairey (yes, the creator of the iconic Obama portrait) inspired a group of followers to post the Andre the Giant image as graffiti art in suburban communities. The movement helped to create underground interest in Fairey's designs and Obey, his clothing line. Obey continues to offer cutting edge designs and is sold by independent and national retailers, including Nordstroms.

Today, Phillips is starting to enjoy the same commercial success as Stussy and Fairey. It will be interesting to see how these companies grow in the months and years ahead.




Tuesday, December 16, 2008

Faces


(Gemma Louise Ward by Tiner)


(Nana Ichikawa by Tiner)


(Anna B Barros by Tiner)



Validation

Last Sunday, Pete Carroll was featured on 60 Minutes. The program highlighted how Carroll spends his free time life coaching inner-city youth. Carroll's A Better LA supports inner-city youth, provides encouragement, and renews validation in hopes and dreams.

Recently, Validation, a 16-minute short film, was streamed on YouTube and features a charismatic parking attendant giving positive compliments to everyday people. From managers to photographers, the attendant renews hope and happiness in the average person.

As schedules become demanding, it's easy to become absorbed in daily routines and forget to acknowledge the positive qualities of others. The holiday season allows us to reflect on the year and appreciate the impact that family and friends make in our lives. From gifts to holiday cards, constant reminders of appreciation are traditionally sent to acknowledge a core group of friends.

As the year concludes, take a moment to acknowledge someone outside your immediate group of friends, family, and acquaintances. You may be surprised how that validation will help to impact their life and create a better society.







Thursday, December 11, 2008

Rémi Gaillard

Constantly pushing the envelope, Rémi Gaillard's latest prank brings Nintendo's Mario Kart Video Game to life.







Monday, December 8, 2008

Stand by happiness



"The basic thing is that everyone wants happiness, no one wants suffering. And happiness mainly comes from our own attitude, rather than from external factors. If your own mental attitude is correct, even if you remain in a hostile atmosphere, you feel happy." -The Dali Lama


As the stock market continues to fluctuate and the financial crisis continues to affect different sectors of the global economy, it is important to create marketing campaigns that positively inspire. Consumers want to connect to campaigns that motivate and illuminant on happier qualities in life.


A brand can choose to remind consumers about the economic crisis and instill fear or it can make consumers feel happy and that they are part of something bigger then themselves. The Stand by Me video illustrates how different street performers can unite and be part of a global project.

As the media continually reminds us of global problems, it's refreshing when a song or marketing campaign can positively inspire viewers and make them "feel happy."






Sunday, December 7, 2008

Congrats


(LA Coliseum (C) Tiner)



Congratulations to the USC Trojans for capturing their 7th consecutive PAC 10 football title and clinching a trip to the 2009 Rose Bowl.




Thursday, December 4, 2008

I Dream, Therefore I Become.



One of my favorite brands, The Imaginary Foundation, is hosting I Dream, Therefore I Become, a fun night of art and music.

"Drop by if you're near Los Angeles on the evening of Saturday, Dec 13th. Music supplied by LA's DJ Nitedog, Darkhorse of Radio 360 and a special one-time live performance by the 'Cosmic Drummer.' The fun starts at 7PM and the event will be held @ Suru (7662 Melrose Ave, LA, CA 90046)."


Monday, December 1, 2008

December Desktop


(Newport Beach (C) Tiner)

Enjoy an aerial perspective of Newport Beach, CA for December's complimentary desktop.


This limited-edition photograph is available for purchase at Gary's in Fashion Island (401 Newport Center Drive, Newport Beach, CA 92660).