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Google Analytics 4

As we transition into 2023, one of the biggest digital opportunities marketers have is to confirm Google Analytics 4 (G4) is installed and tracking on all digital entities. 🖥️ 📈 G4 will replace Google's legacy Universal Analytics (UA) and focuses more on event-based actions compared to hit-based actions. G4 features a new dashboard with more customization and access to predictive analytics. 🔎 The migration from UA to G4 is expected to occur in July 2023, where UA will be discontinued. As proactive marketers, we can work to ensure our organizations are prepared. For more insights, view Google's overview here .
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Happy Holidays!

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Happy Holidays! 🎉 Honored to be part of the Essex Property Trust Team and wishing everyone continued health, joy and prosperity in the year ahead!
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Spreadsheets

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To continue professional development this year, I completed a Spreadsheet Level I course. The DataCamp course covered Data Analysis, Intermedia Spreadsheets, Pivot Tables and Data Visualizations.
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Power BI

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  As part of my professional development this year, I completed a Power BI course. The DataCamp course covered Power BI, Data Connections, Data Preparation and Data Transformation.
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Trestles NFT

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Earlier this year, I created an NFT of an iconic photograph that I captured of Trestles in 2008. The photograph was published in Surfer Magazine, May 2008, Vol. 49, No. 05.  The NFT is limited to an edition of 50 and available on O penSea . 
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Fifty Shades of Slater NFT Art Series

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 In honor of Kelly Slater's 50th birthday and being the GOAT of surfing, I created the "Fifty Shades of Slater" NFT series. The NFT features various photographs I captured of Kelly Slater combined with overexposed light images to symbolize his iconic brilliance in surfing history.  The NFT series is available on OpenSea . 
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Brown Alumni Magazine Feature

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Ashley and I honored to have our handmade Crestview Candles featured in Brown Alumni Magazine’s annual holiday gift guide. 🌊 🕯  If you’re looking for a unique craft gift inspired by the coast, check them out here: https://amzn.to/3E08Ci0
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