Generation Y's Web 2.0 Hierarchy of Communication Model


(Generation Y's Web 2.0 Hierarchy of Communication Model (C) Tiner)

"Did you get my text message?" "How about my email?" ..."Why didn't you respond to my facebook message?" "...She opened my B2B message, but she did not respond. :( "

"Simply put, we live in an era of hyper connectivity. From aim, facebook messaging, text messaging and emailing, digital communication and Web 2.0 media continually erode traditional barriers of communication. It's difficult at times to comprehend the speed at which our thoughts and actions are communicated to our peers. Entire conversations are digitally transmitted for convenience, but at the sacrifice of personal connection. (I really doubt our predecessors sent entire conversations continually back and forth via the Morse Code.)

Inspired by Maslow's Hierarchy of Needs Model, I created a Web 2.0 version that prioritizes the level of Generation Y's communication. I believe the highest form of communication is face to face (top of the pyramid) and the less personal are at the bottom (aim, poking, facebook/gmail chatting). Yes, digital communication is convenient at times, but it can also dilute the meaning of interaction."
-(Excerpt from my thesis: Thinking Beyond Web 2.0: Leveraging the Ego of Generation-Y to Build Business)

Comments

Post a Comment

Popular posts from this blog

A Web 2.0 Version of Jeremy Bentham's Panopticon Model

Image
(Jeremy Bentham's 1785 Panopticon Model, courtesy of Wikipedia). Pleasure, Resistance & Social Control Web 2.0 continues to accelerate and transform the landscape of contemporary communication. Friends are able to stay in touch via social networks. Distances are eroded. Old friends are reunited. Acquaintances become friends. Romances are sparked. ...It's become a personal tabloid for Gen-Y. ...Your uncool if you don't have one and your uncool if you talk about it in the "real world." . ..It would be odd to say that I " poked" you during dinner. In 1785, the English Philosopher Jeremy Bentham illustrated the Panopticon Model. According to Wikipedia, "the concept of the design is to allow an observer to observe (-opticon) all (pan-) prisoners without the prisoners being able to tell whether they are being watched, thereby conveying what one architect has called the 'sentiment of an invisible omniscience.' Bentham himself described
Read more

Google Analytics 4

As we transition into 2023, one of the biggest digital opportunities marketers have is to confirm Google Analytics 4 (G4) is installed and tracking on all digital entities. 🖥️ 📈 G4 will replace Google's legacy Universal Analytics (UA) and focuses more on event-based actions compared to hit-based actions. G4 features a new dashboard with more customization and access to predictive analytics. 🔎 The migration from UA to G4 is expected to occur in July 2023, where UA will be discontinued. As proactive marketers, we can work to ensure our organizations are prepared. For more insights, view Google's overview here .
Read more

Don't be afraid, if you are not "qualified."

You'll never know when you're big break will happen.  The secret is to be ready at all times. Last weekend, Matt Williams, a Texas Tech sophomore, won a month of free rent by kicking a 30-yard field goal during a contest at his school's football game. Although Texas Tech is currently ranked #8 in the country, the team has missed six extra point attempts and half of its field goal attempts. Following the contest, Mike Leach, Texas Tech's football coach, approached Williams and asked him to be the team's extra point kicker. Tomorrow, Williams receives his big break and will kick extra points against #19 Kansas. If you have a talent, don't be afraid to share it.  You'll never know who is watching and where it will take you. 
Read more