Google Analytics 4

As we transition into 2023, one of the biggest digital opportunities marketers have is to confirm Google Analytics 4 (G4) is installed and tracking on all digital entities. 🖥️ 📈

G4 will replace Google's legacy Universal Analytics (UA) and focuses more on event-based actions compared to hit-based actions. G4 features a new dashboard with more customization and access to predictive analytics. 🔎 The migration from UA to G4 is expected to occur in July 2023, where UA will be discontinued.


As proactive marketers, we can work to ensure our organizations are prepared. For more insights, view Google's overview here.

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