Tuesday, December 10, 2019


As social media continues to move to a hyper-local focus, community groups and neighborhood sites, like NextDoor continue to increase in popularity. 

A few weeks ago, I created a poll on NextDoor to see where these users spend most of their time. Obviously, the data from my poll is skewed since the question was asked on NextDoor, but I was pleasantly surprised to see that NextDoor ranked #3 behind Facebook and Instagram. 

According to SimilarWeb, the global rankings for these websites are as follows: Facebook (#3), Instagram (#6), Twitter (#5), Snapchat (#1,299) and NextDoor (#586). Additionally, the global iOS mobile apps rankings are follows: Facebook (#2), Instagram (#8), Twitter (#20), Snapchat (#90), and NextDoor (not ranked in top 50).

I started using NextDoor in the summer of 2017 after my mom encouraged me to join. She enjoyed learning insights about her neighborhood and local community. Personally, I've enjoyed using the mobile app to give away bulky items, find the owner of a lost iPhone, ask for local recommendations, check the local news and see what's new in my neighborhood. 

User Tip: Deactivate the email notifications to not overwhelm you inbox when creating a new NextDoor account. 

The current market valuations of these companies are as follows Facebook/Instagram ($578B), Twitter ($23B), Snapchat ($19B), and NextDoor ($2B - private). 

With Mary Meeker joining NextDoor’s board, Sarah Friar at the helm, new global market expansion and enhanced business listing profiles, the opportunities for NextDoor to 10X in 3-5 years look bountiful!

It will be exciting for NextDoor to eventually IPO in the future. Until then, let's keep enjoying the network!

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