G-R-O-W-I-N-G Digital Advertising

 


The article below is from a recent Wall Street Journal cover. I’m surprised that digital advertising only accounts for an estimated 51% of the total advertising market share.

  • What other media allows you to target, retarget, measure, engage, adjust and quickly scale based on campaign performance?

From my viewpoint, every brand should be aiming for at least 75-90% marketing spend on digital platforms with a full campaign performance breakdown by channel, source and KPI.

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