As you move forward with your marketing strategy, it's important to focus on the incentives that bring traffic to your website. Yes, an aesthetic layout is cool, but what's the motivation for people to regularly visit your site?
1) Do you offer exclusivity?
- Initially, Facebook utilized this strategy. Only college students with a .edu address were allowed to register on the site. The site's massclusivity created excitement for younger audiences to join the site, when they received their email account.
- If you register on The Motley Fool, you receive exclusive access to "members only" investment strategy. Although, I don't know how many people are purchasing stock this week.
2) Do you regularly update?
- No matter the rigor of his schedule, Seth Godin writes one blog entry a day. Giving a regular incentive for marketing professionals to check his site.
- Perez Hilton constantly updates his blog with the latest Hollywood gossip. If you miss checking the site for one week, think of all the stories you missed.
- Chris Brogan frequently writes Tweets on Twitter, making him a recognizable member and enticing followers to click his links.
- Hulu receives significant free print and online PR for legally offering free full-length movies and television shows with limited commercial interruption. Going green is trendy, but so is offering free quality content.
- During it's launch 200 Nipples, received buzz in the blogosphere for its innovative concept. Several blogs wrote stories about the site and included links to company website.
4) Do you offer contests?
- Recently, Ryan Seacrest enticed KISS FM listeners to visit the station's website by offering an all-expense paid wedding. How many brides would pass on that offer?
- Do you include your website on your signature?
- Do you include links on your social networking profiles?
- Do you have an RSS feed for your readers?