One Day Promotion Strategy
This week, Imaginary Foundation , a t-shirt company, and Starbucks offered one-day promotions to entice customers to visit either physical or online locations and purchase products. Both companies leveraged social media and email to connect with their target audience and engage potential prospects. Case Study 1: Imaginary Foundation Imaginary Foundation had their one day sale coincide with The 40th Anniversary of Apollo's Moon Landing. On June 22, 2009, the apparel company sent an email about the 1/2 off t-shirt sale. (Imaginary Foundation Apollo Anniversary Promotion Email) Lessons Learned: Imaginary Foundation What Worked: The campaign appealed to the rational and emotional benefits of a prospective customer. From an emotional perspective, the email was sent on the day of the anniversary, which gave only 24 hours for the email recipient to make a purchasing decision. Customers needed to quickly respond and purchase a-shirt. From a rational perspective, a prospective customer s