Over a month ago on Facebook I was tagged in a friend's note called "25." The note stated 25 random facts about my friend. Additionally, she tagged 25 friends in the note and encouraged each of them to write 25 facts facts about themselves and repeat the process. Since I was tagged in the first "25" note, I have read several more"25" notes in my friend's Facebook profiles. Thanks to the interview illusion theory , I feel that I know more about the writer. As I know more about a friend, I feel I have a closer understanding of that person and will be more comfortable the next time we spend time together. As the network effect encourages more friends to write "25" notes, I keep imagining the marketing potential if this "25" campaign had been started by a brand. In January, Burger King launched a Facebook marketing campaign called "The Whopper Sacrifice," a Facebook application that awarded a coupon for a free hamburger
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