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Showing posts from November, 2008

100 Portraits: A Creative Journey (eBook)

Andy Warhol opened society’s eyes with portrait art, but I desire to revolutionize portraiture for the new millennium. Today, I produced 100 Portraits: A Creative Journey , a free eBook that is an artistic reflection of the past ten months. As you browse through the 100 portraits I created of people from various backgrounds, I hope you enjoy the unique perspectives and energy that I try to convey in each composition. Feel free to share this eBook and use the artwork for your own inspiration. Tiner's 100 Portraits Publish at Scribd or explore others: General Art Culture artwork celebrities 100 Portraits Order of Appearance Adriana Suvari, model Agyness Deyn, model Angelina Jolie, actress Andy Warhol, artist Amber Lee Ettinger, model Ann Handley, blogger Anne Vyalitsyna, model Barbara Stoyanoff, model Bebe Durbidge, surfer Bob Marley, musician Albert Einstein, inventor Brandie Moses, model Bree Condon, model Breann

House Party

Join the party with Adidas' new ad campaign.

The Holiday Balancing Act

Ready! Set! ...Go! The holiday season officially kicks off tomorrow. The shuffle of family, friends and activities can often feel like we are strategically balancing bricks on our head. No matter the amount of activity, it's important to focus on the memories we are creating and to balance one brick at a time.

Self-Portrait

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(Reflection by Tiner)

The progression of age.

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In November's issue of Vogue (Paris), photographers Inez van Lamsweerde and Vinoodh Matadin capture a unique perspective of Eniko Mihalik, a twenty-year old supermodel. In the photo spread, Mihalik is portrayed as a 10, 20, 30, 40, 50 and 60 year-old, thanks the talent of make-up artist Lisa Butler. Similar to Dove's evolution campaign, the photo spread highlights how manipulative marketers can be to create campaigns that emotionally appeal, but may not be an accurate reflection of reality. 10 years old: 20 years old: 30 years old: 40 years old: 50 years old: 60 years old:

Recycle Content.

Recycle Content? From Jay-Z remixing the Beatles’ White Album to Eminem reediting Elton John lyrics, recycling content is a strategy that has paid large dividends for the hip-hop industry. Similar to musicians remixing songs with their own lyrics and musical beats, reediting existing popular movies allows brands to produce hits without implementing new creative strategies. Nokia's new N96 advertisement juxtaposes an old Bruce Lee movie with ping pong players and highlights how YouTube can successfully be leveraged as marketing channel for product launches. Thanks to the movie's creative use of recycling content, Nokia's advertisement has already received over 680,000 views in 5 days. Although it's difficult to measure the direct sales from the commercial, the creative movie encourages gatekeepers to feature it on their blogs. Now that marketing success would even give Forrest Gump a run for his ping pong paddle.

Relax.

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(Coastal Relaxation (C) Tiner )

Zoom ...Zoom ...Zoom!

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(Ferrari 599 GTB Fiorano (C) Tiner )

An emphasis on creativity?

As companies reduce marketing budgets to survive in the current economic climate, creative marketing strategies are being utilized to create awareness and attention for products and services. Toshiba's new television commercial illustrates how ordinary people (not celebrities) can be creatively incorporated into a campaign. The advertisement focuses on the body as form and creatively engages the viewer through unique perspective and unusual choreography. In the years and months ahead, not all companies will continue to have rock star marketing budgets, but brands can continue to receive significant attention for their products by implementing unique, creative concepts.

Personal Branding

Do you cash in your chips or parlay them into another hand? Last Friday, Bob Geldof was paid $65,000 USD to give an anti-poverty speech in Melbourne, Australia. Does it send the the wrong message to personally profit from an event that is supposed to alleviate poverty and balance inequality? Sometimes it's better to volunteer your time in the long run, then to take money when it's on the table. Yes, your bank account may be smaller in the short term, but paying-it-forward will help to establish your personal brand for the long term and probably encourage more events to seek your talents. Imagine how different the headlines would be, if Geldof donated the money he earned last week to charity?

Ebay

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(Emerald Bay, Laguna Beach, CA (C) Tiner )

Create an Innovative Experience

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Shopping for shoes? Visit Zappos . Need a movie? Visit Netflix. Window browse? Well, Amazon now has that covered. Continuing to innovate, Amazon.com recently launched Windowshop , an interactive store that allows consumers to casually browse bestselling novels, movies and video games. The site streams live audio clips of books and clips of movies and games. Each week new products debut on the site, which keep consumers regularly visiting for updates. Windowshop's innovative experience encourages gatekeepers to write about the site and feature it on websites, blogs and social media profiles. As the internet becomes more interactive and the amount of websites continually grows, unique presentation becomes more important, especially for startups. Unique presentation encourages gatekeepers, including bloggers and social media users, to write about the site and share it with their friends. Earlier this year, 200 Nipples , an apparel website offering limited edition t-shirts, debuted and

The Black Hole

As the work week begins and it's back to the office to earn more dollars, enjoy this creative short depicting one of nature's seven deadly sins.

Market Like A Rock Star

The fun continues with this new Guitar Hero commercial featuring Heidi Klum.

Bad Hair Day?

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( Nagi Noda Hair Style, photo credit: Cappello ) ( Nagi Noda Hair Style, photo credit: Cappello ) Nagi Noda , a Japanese artist and film director, created unique animal style hairstyles for a photoshot with Kenneth Capello . From dogs to giraffes to monkeys, Noda's creative concepts prevent split ends and push the imagination to a higher level. As consumers continually become numb to traditional forms of advertising and marketers brainstorm new creative concepts, the human body will continue to offer an expressive canvas for innovative design and expression.

Shockvertising

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(2008 Tessa Tape Advertisement: George Bush) "Are you going to ask that question with shades on? For the viewers there’s no sun." George W. Bush, addressing a blind reporter during a press conference. (2008 Tessa Tape Advertisement: Hugo Chavez) "I am not a populist. I am a democrat." Hugo Chávez, rebutting criticism of the press. Earlier this year, Tesa, a multinational industry and crafts company, created controversial advertisements that featured global leaders with the company's tape over their mouths. The advertisements highlight how juxtaposing a simple campaign tagline, "The world needs a tape like this," with a shocking visual can create waves of awareness for a product or service. With billions of websites and over 250 million social networking profiles and blogs, it is difficult to create advertisements that stand out and capture a viewer's attention. Frequently, it is rewarding to create shockvertisments that highlight a product's

4 & 20 Blog Posts

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(Greg Verdino by Tiner) If you are interested in learning more about the marketing advantages of social media, Greg Verdino recently posted 4 & 20 Blog Posts , a free ebook that highlights several poignant case studies. In the ebook, Verdino draws upon blog entries from his two-year old marketing blog . (Tiner & Verdino) Earlier in September, I met Verdino at the Inbound Marketing Summit in Cambridge, MA. Similar to his lecture at the conference, 4 & 20 Blog Posts does an excellent job highlighting contemporary social media case studies that are applicable to any brand.

Be One-of-a-kind

The election is over and today both parties may be in need of some rest and relaxation. Although The Poseidon Mystery Island is scheduled to open in 2010, the world’s first underwater hotel promises to offer the ultimate vacation experience for travelers from all political backgrounds. When complete, the 1.1 million square foot resort will be submerged 40 feet underwater and positioned along a 5,000 acre coral lagoon near Fiji. As consumers continually look for new experiences, it's important to offer one-of-a-kind experiences that motivate people to open their wallets, no matter the condition of the economy.

The Vote: Lessons from the election

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(Barack Obama by Tiner) This is a long post that highlights how social media and charisma influenced this year's election. If. If you want skip it, vote , and enjoy a free coffee , go ahead. In 1961, John F. Kennedy Jr., thirty-fifth President of the United States, eloquently remarked “…in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation.” Hope is a metaphoric building block that can motivate individuals of different ethnic and socioeconomic backgrounds to construct tangible bridges of lasting change. Hope inspires people to set aside personal differences and implement policies that benefit mankind. More than forty-year years after JFK Jr.’s remark, hope continues to be a major political topic as Barack Obama, a United States Senator from Illinois and presidential nominee of the Democratic Party, leverages the theme’s fundamental strength to unite Americans throughout the 2008 United State

Free Coffee

If you need one extra motivator to go vote today, Starbucks is giving away a free cup of coffee to voters. From Gillette mailing a free razor to men on their 18th Birthday to Ben & Jerry's Free Cone Day, product giveaways strategically enhance a brand's value proposition to consumers. The key is to select a poignant date that resonates with your target audience.

GoBama

November Desktop

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(November 2008 Desktop (C) Tiner) "To me the sea is a continual miracle; The fishes that swim--the rocks--the motion of the waves--the ships, with men in them, What stranger miracles are there?" -- Walt Whitman excerpt from "Miracles" 1856